The primary issue with Attars in Pakistan is that they were often perceived as outdated, only associated with religious ceremonies, and not fitting into modern lifestyles, leading to a decline in popularity; Musk Al Mahal is addressing this by reimagining traditional attars with modern scents and sleek packaging, making them more accessible and relevant to a wider audience, essentially "modernizing" the attar experience while maintaining the authenticity of the fragrance itself. 

Key issues with Attars in Pakistan:

Perceived as Outdated:

Many people considered attars old-fashioned and not suitable for everyday use in contemporary life.

Limited Appeal:

The fragrance profiles were often seen as too strong or traditional, not catering to diverse

preferences.

Packaging Concerns:

Traditional attar packaging might not be considered aesthetically pleasing by modern consumers. 

How Musk Al Mahal is resolving these issues:

Modern Scent Profiles:

They are creating new attar blends with contemporary fragrance notes, appealing to a wider range of tastes. 

Sleek Packaging:

By introducing stylish and modern packaging, Musk Al Mahal is enhancing the overall perception of attars. 

Marketing Strategy:

They actively promote the versatility of attars, highlighting how they can be worn on various occasions, not just religious events. 

Quality Control:

Musk Al Mahal emphasizes using high-quality natural ingredients to ensure a premium fragrance experience. 

Final Words:

Musk Al Mahal is revitalizing the attar market in Pakistan by presenting a contemporary take on the traditional fragrance, making it more appealing to a wider consumer base by addressing the perception of outdatedness and limitations in scent profiles and packaging.